The new collaborative role will evolve partner relationships to deliver customer value and build risk and security community.
Risk management specialist Turnkey Consulting has appointed Matt Dale to the newly-created position of group marketing and alliance manager as it increases its focus on its strategic partner relationships around the world. Dale joins from the UK and Ireland SAP User Group (UKISUG) where he spent almost 14 years in various roles, lastly as head of business development working with SAP partners and customers to help organisations running SAP to maximise their investments.
At Turnkey, Dale will manage and evolve the relationships with key partners as the company continues to grow and looks to formalise the structure of this business channel across the globe. (Turnkey’s partners are technology vendors selected to complement the company’s own capabilities and enable it to achieve the goals it has set itself to meet client need; they include the likes of CyberArk, KnowB4, Onapsis, Sailpoint, SAP, Security Bridge and ServiceNow.)
The focus will be on coordinated marketing and Dale will collaborate with a range of organisations to develop expert content that addresses customers’ challenges with an objective, holistic and end-to-end approach. This will provide the insight and advice that facilitates informed decision-making and enables clients to choose the solution and partners that are right for their individual needs, as well as get full value from their technology investments. This approach mirrors the end-to-end philosophy of Turnkey’s risk management offering.
Dale will also use his experience of building a successful community network at UKISUG, where he grew membership to more than 700 organisations, to expand the risk and security community that Turnkey has developed through nearly 20 years in business. The aim is to leverage thought leadership and shared knowledge to benefit the overall risk management and IT security industry.
Cavan Arrowsmith, sales and marketing director at Turnkey Consulting, says: “We have worked with Matt in his user group capacity for several years and have always been impressed with his integrity and credibility. He uses these skills to bring out the best in potentially disparate partners, demonstrating the benefits of contributing to the community so that everyone involved is participating in a win-win scenario. We already have a loyal following, growing it further under Matt’s guardianship will ensure that we are providing the right level of value to our partners and followers – which feeds into our ultimate remit of solving customers’ problems.”
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Dale says: “Connecting end-user organisations with the right partners, who then deliver the right technology and service so that all parties get the best out of each other is hugely rewarding. I’ve watched Turnkey go from strength to strength over the years; the company is very well respected within the UKISUG as a result of delivering quality - with a personal touch. My role will formalise that goodwill and foster a mindset in all parties that makes being helpful and delivering value an integral part of doing business.”
